On Your Mark, Get Set…Brand!

On Your Mark, Get Set…Brand!
Posted on 05/04/2015
CCISD 2012-2013 Press Release

Office of Communications
2425 East Main Street
League City, Texas 77573 

Contact: Janice Scott, Assistant Director
Office of Communications
(281) 284-0020 or jwscott@ccisd.net

May 4, 2015

On Your Mark, Get Set…Brand!



Teenagers receive a lot of advice about preparing for their futures, but this day at Clear Springs High School was a bit different. The room was packed to hear National Hot Rod Association (NHRA) professional stock motorcycle racer Steve Johnson discuss his thoughts on setting yourself apart from the competition.

Johnson, a 2-time NHRA U.S. Nationals champion, travels the country speaking to Career and Technical Education (CTE) students about distinguishing yourself in high school in order to get the job you want after graduation. For more than 10 years he has been presenting "Marketing your Brand after the Diploma" to eager students interested in landing their dream jobs.

The presentation was made possible by Clear Springs High School Automotive Instructor Mike Hedger who thought the program would be perfect for his students. After learning about Johnson’s demonstration from a friend, he scheduled the presentation for his classes and opened the invitation to other CTE programs on campus. He could see the value in the message of developing a personal brand and knew that students could benefit from it. “No matter what you want to do in life you have to stand out to get hired,” Hedger said. “Once you have your foot in the door you can prove yourself, but you have to impress in order to get that chance to prove yourself.”

During his talk, Johnson used his own experience of carving out a place for himself in the highly competitive field of professional racing. He explained that, just as he was able to differentiate himself from others in his industry, students must also develop their personal brands. “Every student is a brand,” Johnson said. “Once students realize what their personal brand is, they can transform it into anything they want and specifically into what employers are looking for.”

Johnson’s entertaining and interactive presentation, which included a video, audience participation and giveaways, was a hit with students. “They loved it,” Hedger said. “He (Johnson) kept them engaged and interested in what he had to say.” The conversations continued after the presentation with students discussing ways to market themselves to get the jobs they really want. Hedger thinks that Johnson’s tenacity is a positive example for students. “He is proof that if you have a desire and want something bad enough, you can make it happen.”

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